I found the discussion on ethics and morals in relation to Perelman’s new rhetoric interesting in that critics find the intentional shaping of argument to convince/persuade an audience is a lesser form of argument than the “logic” based argumentation. Van Eemeren et. al. emphasize that “All arguers must decide for themselves how far they can and will go in adapting to the audience. The problem of the ethics to be employed in this regard, say Perelman and Olbrechts-Tyteca, cannot be solved by argumentation theory”(99). In many ways, I see this being more a question of the speaker/writer/arguers ethos. This calls for more of a need for the audience’s ability to critically analyze arguments (and this goes to education). Another interesting point made in VE is in discussing Platonist perspective in relation to this idea of new rhetoric: “A reminder is appropriate here of the Platonist criticism of rhetoric that striving after approval of people, and the equation of approval with soundness are barriers in the way of the search for truth. Far from being connected with any form of cynicism, however, Perelman and Olbrechts-Tyteca’s relativism spring from their firm belief…in democracy and philosophical pluralism. They most certainly care about ethics and moral standards” (120). I am interpreting the division in ideas here to be twofold: first, if “truth” is the goal, then only logic is appropriate regardless of audience make-up or motivations, and if the audience’s approval is being sought and the arguer’s goal is to frame the argument taking into account the values and motivations of the audience, then there is room for trickery and manipulation. This again goes back to my ideas above that this falls more in the realm of ethos. I would love to hear your thoughts on this.
I also wanted to look at the criticisms of the new rhetoric mentioned in VE.
First, I didn’t see many questionable concepts in Perelman in regards to argumentative structure and the use of nonanalytic arguments. (However, I do feel like I’ll need to take a look at Perelman’s New Rhetoric to get a fully grasp this theory). Rather, I understood these concepts using Rowland as a lens and looking at defining or describing such arguments as necessary in evaluating them. Criticisms seemed to focus on two things: the variance in audiences making it difficult to test new rhetoric argument schemes, and when using their “tyopology in analyzing argumentation it is rarely possible for all interpreters to arrive at the same unequivolcal interpretation” (123). I find the determinism to “measure” the effects ironic considering Perelman and Olbrechts-Tyteca’s emphasis on nonanalytic argumentation (although I understand the human need for placing empirical value on such concepts). Nevertheless, I think taking Brockreide’s emphasis of “arguments are not in statements but in people” assumption about argument to show how looking for exactness in the interpretation of argument analysis subjective based on the evaluator and/or audience will be quite difficult. I am sure once I read and evaluate more arguments/analysis of Perelman’s theory, these ideas will make more sense to me (I hope).